Wednesday, August 26, 2020

Something for Everybody: Brooks’ Reasoning for Monsterism in Frankenste

Like all works that have been educated in English classes, Frankenstein has been elucidated and broke down by understudies and instructors the same for a significant part of the twentieth and the entirety of the twenty-first century. The scholarly world is right for doing so in light of the fact that Frankenstein can speak to the interests of understudies. Understudies, instructors and specialists in the territories of medication, brain science, and humanism can appropriately investigate Frankenstein in their individual fields. In any case, Peter Brooks clarifies in â€Å"Godlike Science/Unhallowed Arts: Language and Monstrosity in Frankenstein† that Shelly had introduced the issue of â€Å"Monsterism† through her language. As per Brooks, Monsterism is unequivocally and verifiably tended to in Shelly’s language. While this might be right, Brooks does it so that requires huge information on subjects that numerous perusers may not be learned in. Subsequent to summi ng up and examining the positive and negative characteristics of Brooks’ work, I will clarify how the association of a wide range of fields of study in writing makes a superior work. Streams endeavors to demonstrate his theory by first clarifying how the language in quite a while of the book identifies with how the Creature is immense. He suggests how the depictions of nature in Frankenstein are increasingly frightful when the Creature is near. For example, an awful tempest happens during the Creature’s creation and the â€Å"cold gales† in the frosty ice sheets of Mont Blanc encompass Frankenstein when he meets the Creature just because after its creation (Shelly 80). Additionally remarking on the Creature’s story, Brooks finds that his absence of communicated in language and endeavor to comprehend these dialects imply the Enlightenment’s honorable savage (594). Streams at that point connects the Creature with Satan and many top... ...ttempts to relate numerous fields to his paper so that regardless of whether the peruser didn’t know a portion of the researchers that were refered to, the peruser could gather the fundamental thought and afterward really comprehend an area that intrigued you in the event that you thought about the sources he was utilizing. Works Cited Streams, Peter. Exceptional Science/Unhallowed Arts: Language and Monstrosity in Frankenstein. New Literary History 9.3 (1978): 591-605. JSTOR. Web. 15 Oct. 2010. . Shelley, Mary Wollstonecraft, Walter James Miller, and Harold Bloom. Frankenstein, Or, The Modern Prometheus. New York: New American Library, 2000. Print. Yale Office of Public Affairs. Humanities and Social Sciences. Yale Professor Peter Brooks Wins Prestigious Mellon Award. Yale University News. Yale University, 16 Jan. 2008. Web. 21 Oct. 2010. .

Saturday, August 22, 2020

Christianity Essays (719 words) - God, Antigone, Civil Disobedience

Christianity Also, Greek Gods The Revolutionary War was a gigantic piece of American history. The unrest in Russia, that started the topple of socialism, was a colossal piece of Russian history. The transformation of Christianity from the ideas of Greek divine beings was moreover an enormous piece of strict history. Christianity and Greek divine beings have numerous examinations, contrasts, and these complexities brought about Christianity being progressive. The ideas of Christianity and the strict ideas of the Greek divine beings are similarly indistinguishable. To start, in the two religions, people accept that there are speakers for their God/divine beings. Divine beings don't address negligible humans. These individuals are the ministers who instruct of the divine beings? ways and needs. Some are seers or prophets, as they were brought in Greek occasions, that foresee what's to come. For instance, Tiriesias, in the plays Oedipus the King and Antigone, was a visually impaired prophet who could see the future and prognosticate it to individuals. In Greek times the prophets were of high economic wellbeing. Likewise, the individuals accept that their God or divine beings are over every human position. They accept a divine being is most importantly and tunes in to individuals when they need assistance. This is the reason people implore the God/divine beings for absolution. The two strict perspectives additionally accept that the God/divine beings are looking out for their adherents. The God/divine beings choose either previously or after a person?s life on earth where the individual will live in the hereafter, depending on the person?s values. Both trust one would either go to a terrible spot, called Damnation or Hades, or a decent spot, called paradise or the Elysian Fields. In like manner both put stock in a life following death that is interminably picked. The thoughts of the devotees of Christianity and Greek religions are additionally totally different. To start, Christians put stock in one all-powerful God. This is otherwise called monotheism. Christians accept this God gave the world his lone child. At the point when that child was put to death by a human, He advised the individuals He would kick the bucket to pardon their wrongdoings. This shows that God and His child were both mindful and pardoning creatures. They are regarded by the supporters of Christianity. God helps people. People implore this God for help and pardoning. Individuals likewise go to chapel to find out about their religion and to offer their feelings of appreciation to God. The congregation is believed to be God?s house. This is the reason individuals get spruced up and attempt to look decent when they are visitors in God?s house. God and Jesus are thought to live in paradise. Greeks, be that as it may, are totally different from Christians. They trust in numerous divine beings. This is otherwise called polytheism. These divine beings are mean and torment the people for doing wrong. In the play Antigone, the pioneer speaks, ?Must, King and rapidly as well. The divine beings, incited, never hold back to cut men down.?1 This statement demonstrates how fast tempered the divine beings are. These equivalent divine beings foreordain a human?s destiny. Destiny is too decided for the most part by a family revile. As in Antigone, the Greek disaster, Antigone states, ?What more do you think could Zeus expect of us to stack the revile that?s on the House of Oedipus2 This statement shows how Zeus, a Greek god, has decided Antigone's destiny by the revile that has been set on her family. A human?s destiny is anticipated and is kept by the prophets. Oedipus? prophet states that he would murder his dad and wed his mom. This prophet comes genuine despite the fact that numerous individuals of the city of Thebes don't have the foggiest idea about that Oedipus is Jocasta and Liaus? child since they requested their child to be executed. Individuals of Greek occasions don't go to chapel; they are recounted their prospects by prophets or by other relatives. They do, in any case, additionally attempt to please the divine beings with the goal that they are not rebuffed. The Greek divine beings are thought to live over the Greek residents on a mountain named Olympus. Christianity was thought of progressive by many. Progressive is characterized as: ?having the idea of, portrayed by, inclining toward, and causing an upheaval, or intense change.?3 Christianity was a significant change in convictions making many think it wasn't right. The development of Christianity was hampered by the convictions of the individuals and their recognition with the methods of the Greeks. This was such a goliath change, many didn't care for it. Along these lines, in spite of the fact that Christianity may appear to be like the ideas of the Greek divine beings it has numerous particular contrasts. These distinctions clarify why Christianity can be viewed as progressive.

Sunday, August 16, 2020

Case Study Analysis Example

Case Study Analysis Example Case Study Analysis â€" Essay Example > Executive SummaryThis report highlights leadership styles and management. The issues addressed in this report discuss the influence of transformational and transactional leadership styles in nursing practice and in the clinical setting. The discussion begins by reviewing a case study that is relevant to leadership style in crisis management within the clinical setting. Further the report gives a brief description of transformational and transactional leadership management styles while discussing the personal attributes and attitudes towards these styles in provisioning care and change with the clinical setting. Transformational leadership style will be discussed at greater lengths while evaluating the case study in question. Broad discussion on these styles of leadership will incorporate; organization structure, multi-disciplinary working environment, change in management style and staff motivation as well as legal and ethical implications arising from clinical management with the advanced technology. IntroductionPossessing leadership skills in the healthcare facility is imperative for clinical managers and head of departments in a hospital to have. According to Burns (1978) a leader needs to have the capability to drive his or her team to change, be effective, dynamic and quick to serve. A leader acts as a role model and inspires his or her followers to become better and professions in what they do. To be an effective leader, one has to first have an extensive understanding about them. A good leader is self-aware he or she understands is strengths and weaknesses and is able effectively manage them for a positive outcome and improved performance. According to Kelly (2011) an effective leader has to be aware of his or her surroundings, the leader needs to develop their own leadership style that will enable them to manage their time, relationships and social awareness with the followers. In order to gain an in depth understanding of the different styles in l eadership and management, it is important for one to first evaluate the association between management and planning, change operations and organizational structure. According to Zane and Prestipino (2004), most hospitals heavily rely on personnel within the organization that hold leadership roles in management and routine operations in the hospital. This is as a result of lack of proper command structures within the hospital’s response plans in arising cases. Having an unreliable command structure in the management of a hospital and relying on few individuals is inadequate since in the event of a critical condition, this may lead to prolonged crisis. It is therefore important that the management team and staff members within the hospital acquire enough knowledge and technical knowhow on ways in which they can all work as a team when responding to disasters. This essay discusses effective management and leadership styles for quality and affordable health care during emergencies an d normal circumstances while incorporating advanced technology in the health care system. A number of issues relate to change in management style along with examples from the case study will be evaluated. Leadership Styles in Clinical ManagementThis report will analyze the two types of leadership roles. These include the Transformational and transactional leadership styles. Turner (1998) describes these two leadership roles as follows; Transformational leadership is a way of governing an institution whereby the leader or manager makes use of his or her personality to change or transform the lives of people as well as use his or her leadership qualities in challenging the ways of thinking by using resources and new ideas within an organization. Transactional leadership on the other hand a system of governing whereby the leader takes control of an organization by using the knowledge acquired in their field of specialization to achieve high performance results.

Sunday, May 24, 2020

Propaganda Used During The Civil War - Free Essay Example

Sample details Pages: 5 Words: 1511 Downloads: 9 Date added: 2019/05/18 Category History Essay Level High school Tags: Civil War Essay War Essay Did you like this example? Propaganda used during the Civil War Propaganda was used before and during the American Civil War by the North and the South to change public opinion. It affected the way people saw each other and the two sides of the story regarding the war. This is because it made the other side seem wrong and evil in comparison to the other side. Don’t waste time! Our writers will create an original "Propaganda Used During The Civil War" essay for you Create order This propaganda made the side that introduced the propaganda seem right and better for the person that saw it. Propaganda was used in many ways by both sides to change people’s thoughts and opinions on the war. The methods took many forms that included posters, newspapers, and even postage stamps. It caused people to take a side and cause even more division between an already divided country. Propaganda took many forms throughout the war that included posters, pamphlets, newspapers, clothing, and postage stamps. In an effort to make the postal rates cheaper and the invention of folding machine envelopes started to be used. It didn’t take long for printers to use these envelopes as propaganda. They would print pictures and messages to support their side of the conflict and tell their version of the story. A Cincinnati printer was even arrested for printing and distributing envelopes with the likeness of Confederate President Jefferson Davis. In the North and the South political rallies were organized where representatives for their side would speak in front of large crowds trying to gain the support of their preferred side. The Propaganda in the country increased as the war progressed because each side wanted to bring the war to a quick end politically and militarily. In late 1861 Abraham Lincoln sent representatives on an assignment to spread propaganda throughout Europe. He knew the Confederacy was trying to get support from France, Spain, and England. President Lincoln sent representatives to try to dissuade European countries from helping the Confederacy. Lincoln sent these representatives to persuade clergy and newspapermen. They made efforts to get the Europeans to understand the â€Å"true meaning of the Civil War†. The Confederacy also made an effort to change the European opinion of the war. They hired writers in newspapers, magazines, pamphlets, and books. Their efforts were to sway the opinions of the British Members of Parliament, The Southern propaganda concentrated on selling the South as a great trade partner, The vast amounts of land, fertile farmland, rivers, minerals, and climate was emphasized as a good market for British goods. They also promoted the trade of cotton to British Factories. They rarely talked about slavery, but made the argument that the Union Naval Blockade was hurting Europe as well as the South. The Propaganda in the country ramped up as the war progressed with each side wanting to bring the war to a quick end politically and militarily. Newspapers were responsible for writing on what was going on during the war. The new invention called the telegraph allowed news to travel quickly from the battlefront to the newsroom. The relatively new invention of a better printing press was invented in 1847. This allowed newspapers to be printed faster and in greater volume for larger distribution. The Civil War was also the first war to be photographed. Photography was difficult and cumbersome but gave Americans the ability to see the awful side of the war. The Civil War newspapers would report the information with extreme bias depending on which side they were on. Union and Confederacy supporters used many newspapers to have propaganda for their side. Because of the bias, many people hated newspapers like William Tecumseh Sherman, a famous Union general who said â€Å"I hate newspapermen. They come into camp and pick up their camp rumors and print them as facts. I regard them as spies, which, in truth, they are. If I killed them all there would be news from Hell before breakfast.† (bennettplacehistoricsite.com) Newspapers provided people with access to news and events that they were not able to get in the past. This gave newspapers the ability to affect public opinion. Newspapers had such a big part in public opinion that they could determine the outcome of politics. Like television news today, this gave newspapers a lot of power in American society. During the Civil War, both the Union and the Confederacy used propaganda to recruit soldiers to their side and to sway public opinion in their favor. They even used propaganda in their recruitment posters. These recruitment posters usually were for a targeted audience. Recruitment posters that were targeted towards Irish immigrants had harps and shamrocks. Ones that were targeted for German and French immigrants were written in French and German to appeal to them. Both of these propaganda posters attempted to convince their audience to support the war effort. They put information out to get people to better understand the war. An example of this is â€Å"We have Butterfield the daring, and weve Martindale the cool: Where could we learn the art of war within a better school? Add Morell to the list of names, and we must all agree, We have the finest general in the army of the free.† (Civilwarhome.com) The creators of this propaganda hoped that people would pick a side to support . Others that used propaganda were clubs who distributed propaganda across the country for their side. They would form large rally’s that would range from great orators to raving speeches. One famous propaganda club was known as the Union League who distributed propaganda for the Union and the policies of the President. The Union League started organizing in were formed in Philadelphia, New York, and Boston. Many of these group like the Union Club distributed large propaganda across the country in both the Confederacy and the Union. Eventually, the Union Club had locations in 18 states and in the Confederacy. They raised money for soldiers relief and recruited both black and white soldiers. The Confederates hired writers to create anti-union propaganda that was then distributed across the Union and Confederacy. Propaganda caused many people to have to see issues in different ways causing them to take a side. Another effect was that each side showed the effect propaganda had on even people’s religion saying that their side was religiously correct. Propaganda affected the way people saw each other and the two sides. Northerners and Anti-slavery groups tried to show how wrong slavery was. Southerners felt that the North was trying to infringe on their way of life and their rights as property owners. Both sides could not understand why the opposition could not get their point. Propaganda caused many divisions between friends and even family with family members dividing over the two sides. People didn’t see themselves as Americans anymore because of slavery and this propaganda made it even worse for the country. In many ways, the American Civil War shaped the way media is used today in our society. Today propaganda is still used, and it still divides our country as it did during the Civil War time period. Nowadays, the power of newspapers is fading, but now groups have added television, radio and social media such as Facebook and Twitter to the tools of propaganda. Hopefully, someday we can change the negative rhetoric that propaganda spreads. We should look at the Civil War propaganda and take a lesson by looking into the past at its effect. Editors, History.com. â€Å"Civil War Culture.† History.com, AE Television Networks, 21 Mar. 2011, www.history.com/topics/american-civil-war/civil-war-culture.â€Å"Civil War Medical Care, Battle Wounds, and Disease.† www.civilwarhome.com/propaganda.html. â€Å"American Civil War.† Visual Propaganda: Ideology in Art, 15 July 2015, ideologicalart.com/war/. â€Å"Civil War Envelopes Are Works of Art-And Propaganda.† National Geographic, National Geographic Society, 10 Dec. 2015, news.nationalgeographic.com/2015/12/151210-civil-war-envelopes-art-propaganda-artifacts/. â€Å"Major General William Tecumseh Sherman.† Bennett Place State Historic Site, www.bennettplacehistoricsite.com/history/maj-gen-william-t-sherman/. â€Å"The Reported War.† Omeka RSS, scarc.library.oregonstate.edu/omeka/exhibits/show/mcdonald/civil-war/war/. â€Å"The Coming of the LORD: An Analysis of Religious Rhetoric in the American Civil War.† Drake Smith, https://uncw.edu/csurf/Explorations/Volume%20XII/The%20Coming%20of%20the%20LORD.pdf â€Å"War and Propaganda: A Look at How the Two Have Been Inseparable Though Time.† Katrina A. Redfern, December 6, 2004, https://web.stanford.edu/class/e297a/War%20and%20Propaganda%20_%20A%20Look%20at%20How%20the%20Two%20Have%20Been%20Inseparable%20Through%20Time.doc â€Å"Civil War Envelopes Are Works of Art-And Propaganda.† National Geographic, National Geographic Society, 10 Dec. 2015, news.nationalgeographic.com/2015/12/151210-civil-war-envelopes-art-propaganda-artifacts/. â€Å"How Newspapers Reported the Civil War.† Smithsonian.com, Smithsonian Institution, 10 Jan. 2012, www.smithsonianmag.com/history/how-newspapers-reported-the-civil-war-17280757/. McGruder, Kevin. â€Å"The Black Press During the Civil War.† The New York Times, The New York Times, 13 Mar. 2014, opinionator.blogs.nytimes.com/2014/03/13/the-black-press-during-the-civil-war/. â€Å"The Press Experience during the Civil War Helped Shape Todays Media.† Penn State University, news.psu.edu/story/143996/2012/12/06/impact/press-experience-during-civil-war-helped-shape-todays-media. â€Å"The Reported War.† Omeka RSS, scarc.library.oregonstate.edu/omeka/exhibits/show/mcdonald/civil-war/war/. Tunnell, Ted. â€Å"Confederate Newspapers in Virginia during the Civil War.† Armistead, Lewis A. (1817–1863), www.encyclopediavirginia.org/Newspapers_in_Virginia_During_the_Civil_War_Confederate#start_entry.

Wednesday, May 13, 2020

Differences Between Gender And Gender Inequality - 998 Words

For this ethnographic paper, I have chosen to interview three female friends currently at college in different countries. I intentionally chose these three girls because they completely fit in the category that many societies have about feminism. The three girls are from France, United States, and Angola. My idea was to have ideas about gender coming from not only different countries, but different continents. Based on what I read in the textbook, and what we have discussed in class, gender is the idea that different societies create about feminism and masculinity based on the performance from both sexes. The problem of gender inequality is not recent, but something that many societies have been trying to fix for a long time. As soon I asked about their experience with gender, they all answered the same thing. The three girls answered what I was really expecting, that if you are a boy you do things like play sports, work out every week, and so on. This answer led me to the conclusion that stereotypes about gender performance are popular among almost every societies. I asked this question as way to get a little background about gender in different countries, but I have noticed that their ideas were very similar. Nowadays, in college environment there are a lot of stereotypes and discrimination against female based on the role that they play in society, and I decided to analyze it closely in order to see how it can affect female’s performance. Stereotypes about female’s roleShow MoreRelatedGender Differences And Gender Inequality1717 Words   |  7 Pages Gender differences and gender inequality are sometimes used interchangeably but do not refer to the same thing. The two concepts are common in gender literature; however, they are not uniform across different cultures based on the degree of conservative attitudes present. 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Gender refers to the socially constructed categories of feminine and masculine. It is one of the major factors in social difference and inequality in today’s society. Gender inequality refers to unequal treatment or perceptions of individuals based on their gender. It arises from differences in socially constructed gender roles. Using a paragraph based approach I intend to individually analyse various aspects of gender differencesRead MoreFeminism Is An Interdisciplinary Idea881 Words   |  4 Pagesinterdisciplinary idea. In sociology, feminism broadens our ideas on gender and transforms it into a major field of study. George Ritzer, in Contemporary Sociological Theory and Its Classical Roots, breaks feminist theory down into four major varieties, gender differences, gender inequality, gender oppression, and structural oppression. He then explains the different forms of feminism seen in each variety. The first variety, gender difference, describes, explains, and traces the implications of how menRead MoreGender Inequality : A Good Understanding Of The Social Inequality Essay1487 Words   |  6 PagesAs a female college student I feel the necessity to have a good understanding of the social inequalities around me. Although, women have socially grown with more power over the years, it is not enough to equalize with the men. For example, the pay gap difference between men and women for not having the â€Å"testosterone bonus† even though the same education and qualifications are present. I hope that over time I will be able to experience a change and have the same equal rights as men because I feelRead MoreFeminism Theory Of The Political, Economic, And Social Equality1137 Words   |  5 PagesMerriam-Webster definition is the theory of the political, economic, and social equality of the sexes (p.1). There are four major categories of feminist theories- Gender Differences, Gender Inequality, Gender Oppression and Structural Oppression. These theories analyze both women and men’s roles in society, they also question the roles of gender between men and women. This includes how class, race, ethnicity and age are viewed from a feminist perspective. The main reason that feminist theories are used isRead MoreDifferences Between Gender And Social Division Essay1575 Words   |  7 Pagescertain degree of inequality. Researches, studies or media analysis in various fields such as history, sociology, philosophy or anthropology highlight the existence of at least one social division at any given time in the history of mankind. The issue raised and analysis below is â€Å"to what extend is social division in Aoteroa New Zealand organised around gender relations†. Gender relation refers to differences that appear in all aspects of men and women lives and how these differences impact on accessingRead MoreThe Gender Trap : Parents And The Pitfalls Of Raising Boys And Girls Essay1240 Words   |  5 PagesName Course Tutor Date Book Review of â€Å"The Gender Trap: Parents and the Pitfalls of Raising Boys and Girls† by Kane Emily W. This is a book that explains why the gender trap is not the parent’s fault, but a social construction. One of the social institutions is the family. Through the family, Kane has explained the role of the parents in maintaining the social gender trap. Kane has analyzed her interviews with parents of preschool children to show the beliefs and motivations that construct theRead MoreGender Inequality : Developing Countries And The Reason For The Human Development963 Words   |  4 PagesSince the beginning of time gender inequality has been an obstacle towards the human development of countries around the world. The Human Development Index was created to showcase the average achievement of males and females. However, females have been oppressed of their opportunities throughout time, which contradicts the main idea of the Human Development Index. To understand the difference between developed and developing countries and the reason for the gender gap between males and females the reRead MoreThe Role Of Economic Development As Measured Through Levels1485 Words   |  6 PagesGender inequality has been and is still a problem being faced worldwide. It has inhibited the social, economical, and political growth of women in all different nations, especially third-world countries.There are various implications that change the level of inequality such as education, culture, religion, democratization of countries, years of independence, and most importantly, economic development. (Dollar Gatti, 1999). This paper is examining the role economic development as measured through

Wednesday, May 6, 2020

Two Views of a Crime Free Essays

Whether or not fault Is Justifiable Is concluded by opposing sides of a situation, with the conclusions consistently differing on multiple accounts. In William Shakespearean Hamlet two men, both alike in livelihood, though divergent in dignity, give speeches of persuasion regarding the same situation. Claudia, through means of vain diction and a tone of false self-contempt, demonstrates his justifiability of the fault committed unto Hamlet, who exposes Claudia as an â€Å"adulterate beast† with word choice of animosity and speaks with an attitude of nothing shy of a desire for titillation to annihilate any permissible defense of Classis’s doing. We will write a custom essay sample on Two Views of a Crime or any similar topic only for you Order Now The entire situation, coated with a thick layer of irony, entails a sinful man asking for redemption as well as a sinful man begging for justice. In the beginning of both speeches, the men identify Claudia as the initiator of the entirety of the situation. Hamlet, speaking to his son, distinguishes an â€Å"incestuous† and a â€Å"traitorous† character. Although it has yet to be made clear that this character of â€Å"wicked wit† Is Claudia, It Is discernible that whatever character he speaks of Is Hough of as vile and disloyal to Hamlet. When Hamlet mentions his â€Å"seeming virtuous queen,† it is inevitable to recognize the â€Å"wretch† who holds the blame for his loss is none other than Claudia. While Hamlet illustrates the initiator as â€Å"lewd† and â€Å"garbage,† Claudia thinks of himself as one of â€Å"strong intent† and connects himself to Cain, the man known as the first murderer. This allusion instantly identifies Claudia as Hamlet’s murderer understanding that Cain killed his brother for supposedly being God’s favorite. In the case between Hamlet and Claudia, Hamlet Is inning while partaking in the Joys of Queen Gertrude. Hamlet has the â€Å"favored† and Claudia eliminates him from the picture for that reason. Both passages continue, Journeying along alternate paths. While Hamlet describes the scene of Classis’s fault, Claudia demonstrates narcissism. The â€Å"vile and loathsome† death Hamlet suffered proves as nothing of importance to Claudia who approaches the situation with the conclusion that his â€Å"fault Is past. The dreadful scene Illustrated through Hamlets â€Å"cursed† memory serves as sensible reason for his IEEE that Claudia should have revenge sought about him, forced to pay for Hamlet’s condemnation to Purgatory and compelled to pay for his disloyalty. Claudia, however, expresses few signs o f guilt. He attempts to grieve, asking the heavens to cleanse his fault â€Å"white as snow. † Nevertheless, he understands that he may never beg â€Å"Forgive me my foul murder† while remaining In possession of â€Å"(his) crown, (his) own ambition, and (his) queen. With this conclusion presented, It Is evident through â€Å"his true nature† that there exists no â€Å"Inclination† to rid himself of his â€Å"wicked rice(s). † The irony of the situation is presented in that Claudia, in search of redemption, finds redemption just beyond the life he now enjoys, but instead resolves to keep in winnings. While in Hamlet’s speech, however, revenge is sought upon Claudia. If success is fulfilled on Hamlet’s part, Claudia will not only be rid of his new possessions but also of his insignificant chance of forgiveness. Hamlet’s speech concludes as his life has- â€Å"dispatched. Hamlet sends his son with resolves to â€Å"try what re pentance can,† though he comprehends that little may come of it. In this comprehension, he explains that as his â€Å"words fly up, (his) thoughts remain below,† symbolizing the falsity of his guilt and his fake desire for redemption. From the standpoint of irony, Just as Hamlet possessed the inability to beg for forgiveness, Claudia will not experience redemption. He will meet the heavens â€Å"with all (his) imperfections on (his) head† Just as Hamlet was forced to experience due to Classis’s hand. The Justifiability of Classis’s fault lies in two opposing pairs of hands. While Hamlet, through diction of identifiable loathing, believes his brother deserves enmeshment for his doing, a sensible conclusion, Claudia concerns himself with his current well-being. Through language of self-love, Claudia displays fake guilt and knowingly fails to receive forgiveness. As Claudia leaves his need for salvation to the heavens, Hamlet leaves his burning desire for revenge to his son. The Justifiability of fault will continue to remain unknown due to inconvenience that only those associated with the situation may provide the conclusion, and unfortunately those in association will consistently be in opposition. How to cite Two Views of a Crime, Papers

Monday, May 4, 2020

Mind Body Wellness for Medicalization - myassignmenthelp.com

Question: Discuss about theMind Body Wellness for Medicalization. Answer: Medicalization is the process by which human conditions as well as their problems are defined, visualized an also treated as mere medical conditions and therefore they are treated by healthcare professionals as subject of medical study, diagnosis, treatment and prevention. However, Barker had provided another view by which it is stated that different material that help to promote the concept of mindfulness in an individual automatically help in medicalisation and reveals how self help can conceal social factors that harm well being. He had stated that mindfulness is a popular as well as paradigmatic alternative healing process within the context of present medicalisation trends. Unlike the role played by social media in developing ideas about illness and healing, the self help mediation book are every much helpful for three reasons. Mindfulness results in expansion of the diseases of definition much beyond that as defined by medicine. Moreover the etiological model of this do-it you healing procedure of mindfulness help[s in intensification of the need for therapeutic surveillance and intervention. Moreover, this principle also states that healing is a never ending process which locates individuals within a cycle called the diseasetherapy cycle. Therefore the researcher has dotted that cording to him state that the popular mindfulness resources and a proper concept of mind body and well being will help an individual to properly define, take out causes as well as the treatment of diseases which will ultimately help in the expansion of the terrain of experiences and problems which are usually mediated by medical concepts. He had stated that mindfulness is a potent illustration of the changing characters of the concept of medicalization itself and helps in better development of quality lives. Therefore, in reality, I should also use mindfulness resources besides the regular technique of medical approach so that it could provide a comprehensive treatment that will help in overall mental, physical and spiritual development of patients. Schultz et al. (2016) had conducted an experiment on native women had faced severe traumatic events in their lives. They had introduced programs which used experiential learning in natural environments which mainly contained four important aspects such as recreational, developmental, educational as well as therapeutic. They mainly focus on three important outcomes like healing, education as well as personal growth. When they undertook the Trial of Tears, it was seen that it helped them in developing the ability of the challenge as well as the outdoor experiences that resulted in the facilitation of the changes in different personal health behaviors. It also helped them to develop a cultural understanding of the role of hardships in knowledge acquisition. Through the reflections provided by the participants, it is seen that reconnecting with ancestral histories, developing a bridge between past and present as well as emphasizing narratives of the survival and resilience are successful in providing unique opportunities for connecting with one sol and existence. The qualitative fatal had suggested that engagement with place and experiential learning like the hardships, encountered, connecting with body, discomfort, doubt and disequilibrium experienced, breaking down, the mind and into the body, reflecting all these had helped them to bring engages in the health believed, attitudes and behaviors which the westernized system through its individualistic approach was not as much fruitful. Authors have therefore stated that deep engagement with mind, body and nature along with their interaction outside the traditional healthcare system should be considered as interventions and is also effective in promoting positive health behaviors. From this, I can learn that on going for personal trails, and meeting with regular Endeavour with the nature will help me to fight with the hardship of life and help in spiritual awakening aside out luxurious life, this will in long run he lp in providing peace and calmness to our approach towards life and help in being enlighetened. Not only in native settings, but positive results were reflected when programs for implementing mind body wellness principle were also integrated in outpatient clinics. According to the work of Gimpel et al., (2014) mind body medicine has found positive response from the patients which had been effective in establishing a proper interaction between the mind, body, behaviour and also environment to affect physical as well as psychological health functions they are found to be extremely helpful in stress related, behavioral as well as chronic diseases. The researchers have suggested that the mind body medicine program had indeed helped in the improvement of the measures of the psychological health. It helped effectively in decreasing the level of sufferings form the chronic disease. Moreover the program which instilled the mind body wellness also led to an improvement of the disease coping ability of the patients as well as also in the appraisal of the individual ailments. All these ul timately help the patients in enhancing the quality lives. The attributes like personal flourishing, coherence as well as mindfulness all seemed to have active interaction with each other and had positive impact on the overall health of individuals. The researchers have clearly mentioned though their work that although mind body wellness principle incorporated programs so not help in developing the physical symptoms of the ailments but are highly dependable for the facilitated symptom relief and also subjective coping. Patients tend to manage their personal stress in much developed ways and also help in the decrease of the stress related disorders and diseases. .moreover this method also had impacted on the attitudes, awareness as well as the cognitive processes on subjective well being. These program also helped in development of personal growth, activate immanent potentials and also in personal development. I can also take part in mind body medicine program so that I can not only help in development of physical attributes but also help in an overall development of my personal happiness which is an intrinsic attribute for better life. Rentala et al., (2015) had conducted randomized control trial where they have stated that the incorporations of principles of mind, body and wellness in the treatment of mental disorders have had profound effect on the participants. Depressive disorders on the participants lead to significant dysfunction which included disability as well as poor quality life in those sufferers. Body-mind-spirit had significant effect on the individuals which helped in the improvements of the different outcomes like well being, quality of lives and also functional impairments. Therefore this had been suggested as one of the most important complimentary therapy which when used along with the conventional treatment helped in the improvement of prospective outcomes in depressive patients. Participants were found to acquire comprehensive knowledge about different types of depressive disorders, carried out different self help activities and roles and also achieved a sense of control which helped in the imp rovement of their overall well being in their lives. Often developing ideas about mind body principles help in developing self confidence which will help in taking self help activities. These will make us prevent from feeling lonely in the world and we can stand beside ourselves only for gaining success by overcoming barriers. References: Barker, K.K., 2014. Mindfulness meditation: Do-it-yourself medicalization of every moment.Social Science Medicine,106, pp.168-176. Gimpel, C., Von Scheidt, C., Jose, G., Sonntag, U., Stefano, G.B., Michalsen, A. and Esch, T., 2014. Changes and interactions of flourishing, mindfulness, sense of coherence, and quality of life in patients of a mind-body medicine outpatient clinic.Complementary Medicine Research,21(3), pp.154-162. Rentala, S., Fong, T.C., Nattala, P., Chan, C.L. and Konduru, R., 2015. Effectiveness of bodymindspirit intervention on well?being, functional impairment and quality of life among depressive patientsa randomized controlled trial.Journal of advanced nursing,71(9), pp.2153-2163. Schultz, K., Walters, K.L., Beltran, R., Stroud, S. and Johnson-Jennings, M., 2016. I'm stronger than I thought: Native women reconnecting to body, health, and place.Health place,40, pp.21-28.

Sunday, March 29, 2020

Pencils Are Better Than Pens - Debate free essay sample

Pencils are better than Pens Ladies and gentlemen, When you go to war you want to be prepared with the right weapons. Having the wrong ones can limit you success and impair your skills. Isn’t this the same case for writing a paper? When you sit down to write a paper you want to make your ideas flow, to be able to erase false ones, and stay focused; pencils enable you to do all of those things more effectively than pens. Pencils have erasers to fix all your mistakes, they’re 100% organic, and contrary to pens, which can be very messy, pencils are neat and long lasting. When you are writing, you make mistakes all the time. You write words messily, you spell them wrong, and you mix up the order of what you are trying to say. If you are writing with a pen you have to scribble out all of those misspelled words or draw arrows to where you want things to be. We will write a custom essay sample on Pencils Are Better Than Pens Debate or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When you’re done, it looks like a paper in disarray. If you write with a pencil you don’t have to do any of that. You can erase all of your misspelled words, and neatly move sentences to where ever you want. When you’re finished your paper looks faultless. It has no messy scribbles or long confusing arrows, everything is precisely how you want it to be. Of course scientists have created an erasable pen, but it doesn’t work as well as pencils. Erasable pens can erase, but they normally leave streaks or smudges on the page. You also can’t just use any eraser on it, it has to be a special eraser that costs more than a regular pencil eraser. Pencils are much more affective at erasing and keeping papers mess free. Secondly, pencils are 100 percent organic. They are made up of cedar, graphite, and metal. Which are all organic substances. Pens are made up of plastic and ink. Ink is made up of oil, which is harmful to the earth. Plastic is not organic, and pollutes the environment. Also if you break a pen in half, it is permanently broken, and becomes incredibly messy. Once they are broken they end up getting thrown away, and produce more trash. When a pencil is broken in half. All you have to do is sharpen it, and you have two pencils! This then reduces the amount of wasted materials. With that in mind, pens are much messier than pencils. Pencils can’t write n you or other objects besides paper. But pens on the other hand can write on almost any surface. Even when you write, you can smudge it all over your page when its not dry, it gets all over your hands, and it’s very hard to get off of your skin. Once your skin absorbs the ink it can give you ink poisoning. But pencils can’t poison you, or do anything permanently harmful to you, and they are mess free. Lastly, pencils are a very useful and long lasting utensil. According to Dixon Ticonderoga Pencil Company, pencils can draw a line 35 miles long. And according to bicworld. com pens can draw a line 1. 24 miles long. Using one pencil is the equivalent to using 28 pens. One organic pencil eliminates much more waste than 28 pens do. In conclusion, pencils are the prime utensil for writing a paper. Pencils have erasers to erase all your mistakes. They are 100 percent organic, and unlike pens they are neat and long lasting. You dont want to impair your skills nor limit your success, so when you sit down to write a paper, remember to use the better writing utensil, the pencil. Thank you.

Saturday, March 7, 2020

Almost Perfect Being essays

Almost Perfect Being essays Today, there are humans all over the world that are looked up to. Celebrities, beauty queens, and athletes are placed on pedestals because people worship them. Worship, however, does not equal perfection. In William Shakespeares The Tempest, innocent Miranda is placed on a pedestal although she is not perfect. Mirandas love, not perfection, helps her father, Prospero reconcile with his brother, Antionio and Alonso, the King of Naples that betrayed him such a long time ago. Miranda is placed on a pedestal and viewed as an almost perfect being throughout the book. In The Tempest, Prospero places Miranda on a pedestal by giving her an education far better then other princesses. He tells her that although other princesses have trivialities unlike hers, he can still give her an education as a dedicated tutor. Prospero teaches Miranda so much more because he is a magician that knows how important it is to exercise mind and mental strength. Prospero knows that her intense, yet naive knowledge he has blessed her with will develop her character, and is proud to have taught her so much. When Miranda gave Caliban language, she endowed thy purposes with words that made them known. Although Miranda teaching Caliban does not replace his savage spirit, Miranda returns the education her father has given her to Caliban. Miranda obviously knows the language well enough to go back and teach it to others. Mirandas beauty is commented on throughout the play and she is even mistaken for a non-mortal. In Ferdinands amazement, he asks her if she is a young woman or not. Miranda is so beautiful that Ferdinand thinks that she surpasses any mortal and it is likely impossible for her to speak his language. When she replies back telling him not to marvel, it is apparent that she takes his compliment to her beauty very lightly. Prospero tells Miranda that when he was at sea, she was an angel that saved him ...

Wednesday, February 19, 2020

Risk Report Assignment Example | Topics and Well Written Essays - 2000 words

Risk Report - Assignment Example In assessing a risk, probability and impact are used. Probability is the possibility of that risk occurring, and if it is below 1, then it means that it cannot happen. However, if the probability is 1, then it becomes a concern that has to be addressed. Impact analyzes the possible result that the risk might have in case it happens. These elements of risk management therefore define it as the process of identifying, assessing, prioritizing, and controlling risks to monitor the impacts or probabilities of risks, thus realize achievement of a project’s goals. This essay will create a risk management process within a large-scale information technology project. The E-Commerce project is creating an online shopping site for an existing enterprise, which will demonstrate the application of risk management. A large-scale project is one that is complex in execution, thus requires a vast range of experts to oversee key areas. Within a project, three main areas portray risks; project environment, organization’s arrangement, and the external environment (Baydoun, 2011). The categories employed in evaluating the risk management process adhere to the Project Management Institute’s subdivision of the process that consists of risk management planning, risk identification, qualitative risk management, quan titative risk management, risk response development, and risk monitoring and control. It is obvious that any project will have risks, and the best way to deal with them is not to avoid but understand and control them. The goals of this E-commerce project is to reach out to the fast-growing online market owing to the viral use of the internet today, which is estimated to have at least two-hundred million users. This is a rather potential trade opportunity, thus the need to develop an online (web) shopping site. The project, once completed, is bound

Tuesday, February 4, 2020

The Developmental Process of Clinical Supervisors Essay

The Developmental Process of Clinical Supervisors - Essay Example Newly qualified dentists, also known as foundation dentists, are supervised for a period of one year.     Ã‚  Supervision is an extensive practice that applies and fits various contexts differently. In the clinical setting, the ultimate objective of supervision is to enhance the knowledge and skill base of the supervisee. In so doing, the practitioner realizes all-around competitiveness in his/her line of professionalism. In order to achieve the desired results, the adopted supervisory practices should fit the relationship between the supervisor and the supervisee. Over and above this, the supervision process has to be effective, an aspect that is greatly influenced by the supervisor.   Regardless of the context within which the supervisor and the supervisee interact, the supervisor should discharge his/her role effectively. In order to ensure that the supervisory process runs smoothly, a functional relationship has to be established between the parties involved. Failure to do this could often result in complexities that are likely to derail the entire process. In the clinical context, the situation is even more critical due to the factoring in of the patients or clients. Clinical practitioners do not only have to worry about the supervisor and the supervisee, but also the patient or client who is essentially the central concern in the whole process.   Supervision in the clinical setting develops the supervisee and consequently, impacts on other parties, say the patients or clients. Healthcare provision is driven by health care practitioners for the benefit of patients and clients.

Monday, January 27, 2020

Integrated Marketing Brand: Monster Energy Drink

Integrated Marketing Brand: Monster Energy Drink Monster energy drink is marketed and distributed by Hansen Natural Corporation, and at the beginning, Hansen Natural Corporation was distributed by PepsiCo Canada on November 10, 1986, and then transferred the distribution to Coca-Cola Enterprises (just-drinks.com), Coca-Cola United, and other Coca-Cola bottlers in many markets. Contracts with current distributors were bought out in these markets. In 2010, Monster Energy will expand their market and release their products to other countries, in order to grow their business. For instance, in Germany, Pepsi is the Producer of Monster energy drink, and it is available there since Summer/Autumn 2010, also in Australia, Monster Energy drink is distributed by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand. In addition, most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell customers how good their product s are, but Monster does not, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is A lifestyle in a can.(Monster,2009) Section One Brand campaign descriptors 1.1 Brand information Monster energy drink is belonging of Hansen Natural Corporation manufactures natural including Hansens Natural Soda, Hansens Energy, Hansens Junior Juice, Peace Tea, and Blue Sky. The company is a leading natural soda brand in southern California for the past 30 years (Bowden, 2008). Hubert Hansen began selling fresh ,non pasteurized juices to film studios and retailers in Southern California under the Hansens name in 1930, developed and marketed a variety of Natural sodas and pasteurized shelf stable, 100 percent juices also under the Hansens label. Monster receives a large amount of recognition from its sponsorship of various sporting especially X sports events such skateboard competition. 1.2 Agencies associated with the campaign The brand of Monster would be promoted through the whole campaign. In order to organize a successful brand campaign, several agencies in different areas would be used to associate the campaign. Firstly, Ogilvy Mather Shanghai, a 4A company, would be used as the advertising agency to help the brand design all the advertising products which would publish to public such as posters on the streets, advertising in magazines and newspapers, TV commercials and products on social media to attract audiences. DUSHOW Shanghai branch exhibition services company is another agency that would be used in this campaign. DUSHOW is a company with the experience of helping REDBULL energy drink doing the similar campaign in Shanghai before. The company would help the company find the place for the event is going to be held. 1.3 Brief description of the campaign Monster Company would run a street skating event to promote the brand image in Shanghai market. When mentioned sports especially X sports, people would think about passion and exciting. This fits to the brand image of Monster energy drink. This campaign would deliver the culture and information about the Monster Company and Monster energy drink. At the event, Monster would invite Greg Lutzka, who is one of the best skateboarder and sponsored by Monster, to the event to give fans a fantastic show. What the campaign wants to achieve is to increase the awareness of Monster energy drink in Shanghai market and try to build brand loyalty among regular customers. This campaign of skateboard event would be held in the first two Saturday of July. In Shanghai, the summer holidays will begin in the first of July of 2011. Therefore, our target market would be available when the campaign is running. The campaign would run for three hours from 2:00 PM to 5:00 PM for both Saturdays. It would be super hot at that time in July. In that case, the brand image would be left in peoples mind very deep when they try the Monster product with icy cold in hot weather. 1.4 Visions of the campaign Before the campaign is going to be held, the Monster would have advertising on sports newspapers and X sports magazines. Both of them would be the same vision expect the size. The advertising on magazine would be a full color page and it would be a half color page advertising on news paper. Also, Monster Energy drinks would use Internet to interact with customers and provide them with extra information about the campaign, be it through Monster Energy drinkss official website or through social media such as social websites like of Facebook or Twitter, which are the most two popular social website among teenagers (Qualman, 2011). The reason why using social media as a tool of promotion the campaign is to achieve to teenagers or young couples (including people within the 15 40 years old cohort). Finally, an official website notice vision of the campaign would be on the most clearly position of the website to make sure everyone can notice this information as they open the official webpage of Monster energy drink. The official website is especially useful as it can reach not only the target segment (i.e. youth as buyers), but also an expanded scope of spillover audiences (i.e. motor enthusiast, older sports supporters as users). These tools can be used to gauge the degree of popularity of the campaign as well as provide some feedback from the consumers, which is another reason the company using social media. The campaign would be held in Xu Jia Hui Sports Park which is located in the center of Shanghai and it is one of the most popular sports park and famous for street skate facilities. In that sports park, there is no need to worry about lacking of audience, because that is the place where all the young people are going in Shanghai especially for people who like sports. Furthermore, the location of the park is closed to several big shopping malls. There would be a huge number of people walk by that area. Also, before, the event be held, the company would choose Eastern Morning Sports Daily as the sports newspaper that the advertising going to be put on. It will appear on the second page of the paper an on the bottom of the page. For the TV commercial, Five Star Sports channel is chosen at the TV channel which plays the TV commercial and it will be played before the 6:30 PM sports news. 1.5 Media Company The media company that the Monster energy drink is going to use for this campaign is Focus Media Group. Focus Media Group is Chinas largest Digital Media Group in China. Focus Media could provide a broad portfolio of media advertising forms. This could help the Monster Company running the campaign easier and more efficient. Section Two Campaign analysis Sources: Monster Energy Drink 2.1 Particularly striking about the campaign The skateboarding campaign in Shanghai is planned by Monster Energy Drink. Under this campaign, the company uses a event sponsorship as an approach to achieve their desire. The skateboarding campaign offers opportunities to assess customer response to product immediately. The campaign could be pretty effective as a marketing tool because it can be a means of accessing a wide range of audiences such as decision makers in business, government entities and customers. It is very helpful for the company that take part in international trade, because sports events sponsorship transcends cultural and language barriers (morebusiness.com). The main feature of this campaign is that it uses extreme sports, skateboarding, to establish a link between Monster products with its targeted teenage segment. Teenage segment does not like other age segments. They have their own life style and personalities admiring exciting things and cool events. Therefore, this skateboarding campaign could effectively bridge Monster products to the young customers and reach potential ones. 2.2 Why does it works Although Monster has operated successfully in Europe nations, America and Australia ranking the second largest energy drink company just behind Red Bull. In order to successfully accessing to a new foreign Asian market in China, Monster needs to conduct some activity to see the reflection of the local customer. This skateboarding campaign gives local customer the opportunities to try out the product of Monster firsthand and make the effectiveness measureable for Monster. If its core ideology fit with local culture well, the campaign will gain a active response. And if the response is negative, the corporation still have chance to adjust its strategy before it lose money. So this campaign is worthy to be executed and it improves Monsters awareness and the recall voice of Monster. 2.3Specific factors lead to success 2.3.1 Choice of target audience Unlike the other industries, energy drink is still a new and developing industry and its target market is different and distinctive as well. The target market Monster aimed at is not various, wide and capacious. Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, young people are especially vulnerable to persistent exhaustion and insufficient energy. This group of people, more specifically male teenagers and people in their 20s, are also most likely to believe in the veracity of the energy drinks claims (oppapers.com). Therefore, the Monster Energy Drink is no exception to advance for and advertise to the certain age group. To stressing on the certain young generation, Monster Energy Drink Corporation should be even more particular in their marketing efforts, promoting its products and advertising to attract very specialized consumers base, such as gamers, extreme enthusiasts and the hip-hop crowd. And the influences of this focus on such a ta rget audience could be found in the advertising campaigns of most energy drinks. The marketing strategies that revolve around sponsoring public events or celebrity endorsements reflect this focus (oppapers.com). The skate boarding campaign in Shanghai is also a reflection of the emphasizing on specific customers. Through organizing and sponsoring this extreme sports campaign, the Monster Company could well appeal to Chinese young customers especially Shanghais younger generation. Choice of media Because the Monster Energy Drink focuses on urban market and young customer base, the media choice and media strategy adopted should reach its aims. Brand awareness and image are necessary to succeed. Campaign must connect with the target to encourage trial purchase and eventually brand loyalty. In order to gain enough attractions for this campaign, rational investment in media and unremitting efforts for advertising are demanded. There are some effective ways helping for advertising this campaign. Firstly, television, as a major staple in any campaign, gives a direct demonstration of the advantages of Monster. A profile match strategy will be implemented in TV media approach. Prime time television advertisement in Teens channels and X sports programs is very efficient, such as Adventure and Skate board TV show. Secondly, mobile Billboard is a good choice of advertising. It draws attention to a message by sending it directly to the customer. It could reach a particular demographic ta rget and achieves market saturation. Thirdly, well use of transit is very important too. Through penetrating every part of community, it delivers high-profile exposure near point-of-purchase location. Outdoor advertising offers the lowest cost per thousand, while maintaining the highest frequency (slideshare.net). Electronic direct mail also could demonstrate the benefits of Monster and the information detail about the campaign by sending to target audience and people who enjoy sports or sportsman into extreme action. Finally, Internet and website advertisements are suitable for attracting young age groups attention. As surfing Internet has become a way of life and nearly all teens are accustomed to know events from Internet. Internet advertisement, as a new approach of media advertising, is more likely to reach the young customer base. And it is a more economical way contrasting to the traditional media choices. Good choice of media could help monster to increase top of mind recall , change customers perception and increase share of voice which will in turn facilitate increasing its share of market. 2.4 What could be done to improve its execution? Many young customers and young adults are confused energy drink with sports drink. During the campaign, the demonstration about the differences and the advantages should be revealed. Campaign is a process that Monster Corporation communicates with its consumers. It is important to communicate that Monster energy drink can maintain metal awareness generate energy pulse and it also a good tasting alternative for other caffeinated beverage containing all natural elements. Although it is critical to focus on marketing communication, the frequency of advertising should be managed efficiently to avoid annoying audience. Some extreme sports stars could also be invited into this campaign. Therefore, more extreme sports fans could be attracted and the atmosphere can be boosted and driven. Section Three Brand analysis 3.1 Brand Personality Brand personality is described and measured by those human personality traits that are relevant for brands (Kapferer 2008). The brand characteristics come from different kinds of human personality. Therefore, the brand characteristic creates to achieve them differently in terms of different types of packing and advertising. Monster energy drink has been re-creating the band which is refreshing their brand to reinforce more target customers under new campaign. Monster energy drink has no exception to target to the certain age groups. Especially, teenager and youth groups are the most important groups for company to design the extremely targeted marketing strategy to gain more market share. On the other hand, individuation could represent the brand personality of Monster energy drink. To build the brand, the company should think different to capture more targeted customers. It promoted its products and advertising to attract very specialized consumers base, such as gamers, extreme enth usiasts and the hip-hop crowd. 3.2 Brand Identity Brand identity is a unique set of brand associations implying a promise to customers and includes a core and extended identity (Ghodeswar 2008). Brand Identity is represented by colors, design, logotype, name, and symbol which are brand components in customers mind. The packing of Monster is quite different to other energy drinks. For example, the logo has a claw of Monster. It represents the powerful energy for young people. Also, the name is important factors to influence the awareness of this product. The color of Monster makes consumers to create more imagination and attract more attentions. Monster in advertising campaign is trying to cause consumers to challenge themselves and gain more emotional resonance. Also, the capacity of bottle is installed with the same price. More capacity of bottle is the important marketing strategy to catch more consumers. 3.3 Brand Relationships A brand is an active relationship that customers know the value. A significant brand provides meaning and is important to a person because it connects with their life, and they have behavioral, attitudinal and emotional involvement (Varey 2002). The set of associations linked to a brand is the key components of brand relationship. Marketers work to connect a particular lifestyle or personality with their specific brand. Monster use the typically advertising strategy on social events help consumers link the advertising and packaging with the brands. The target consumer of Monster energy drink is teenager and youth. To reach this two segment, company uses different strategies to communicate with their potential consumers and create more new customers with the same interests. For example, they provide more opportunity to communicate with customer by brand celebration ceremony, sponsor sports competition such as surfing, gaming and racing, doodle exhibition. In addition, the subsidiary c ompany of Monster offers the derivative products to gain more market share such as hats, T-shirts, watch and sports products. Also, Monster energy drink established the plan to promote their products in several ways such as social commercial advertising on roadside, shops refrigerator and back of vocal concert tickets. 3.4 Brand Community The importance of brand community has already become the major trend for company to communicate with their consumers. The famous advertising spokesperson for company could enhance the effectiveness of advertising. For example, Michelin sponsored the races around the world. A numbers of marketers use Tiger Woods as an endorser for their brand. These are the classical tools to implement the brand community as the new strategy and share the brand value through servicing or animations. Wiegandt (2009) claimed that the existence of brand communities has the potential to reduce the cost of advertising, brand communities not only provide firms with a pool of suitable and highly motivated customers to choose from, but also to learn the social knowledge from brand communities. Monster energy drink has built many monster sports communities for their consumers. The Monster Army is one of the largest communities for great numbers of athletes and fans Monster Army could make people get insider ac cess to the Monster Energy lifestyle Athletes, Sponsorship, News, Music, Contests and Events. The Monster Army is a legion of athletes and fans that represent the brand all over the world. People could get together to share the information and experience from the brand communities and they provide a convenient way of communicating to its customer such as Facebook, Twitter, iTunes and YouTube. 3.5 Brand Stakeholder Relations Stakeholders contribute to companys business in exchange for the value that it delivers to them (Finskud 2009). Company need to secure the value of their stakeholders in order to gain more profit from existing market. Successful branding can have a dramatic impact on consumers by providing the opportunities to offer the brand to appropriate stakeholders. Monster is concerning the connection with their stakeholders. They created the new plan for their stakeholders. Monster energy drink has a strong relationship with their rock bands partner. It provides more opportunities for their loyalty consumers to see the great rock singer. Also, it still sponsored some special sports event to attract more potential customers and support their brand communities become successful. 3.6 Brand Semiotics Monster Energy is a brand of energy drink manufactured by Monster Beverage Company of Corona, California. It was one of the first drinks marketed in a 16-ounce can. It is available at most supermarkets and convenience stores in the U.S. and Canada. The original Monster energy drink comes in a black can with a green M logo. Monster pull tabs are unique from standard pull tabs in that they are punched with an M instead of a large hole (Energysip.com 2011). The semiotics is important because its identify Monster energy drink to the world. Monster energy drinks semiotic is all about building brand awareness and people trust about its products. This semiotics will be showed on all promotional item and document so it will support companys image. Also, the attractive semiotics of Monster energy drink could influence the imagination of consumers and pulling the attention of consumers. 3.7 Typography Typography is a design of the text, which covers a wide range of things, such as books, poster and website which are textual. Also, the words on paper or screen affects on the area around the words, the size and proportions of those channels (Friendsofed, 2011). The main job of typographer is to make things clear and to make things work, to make sure that the text is legible and that the underlying structures in the authors manuscript (such as headings, chapters, and sections) are accurately reflected in the final work (Friendsofed, 2011). Typeface is a set of characters drawn from the same design. Times and Arial are typefaces. Strictly speaking, Times Regular and Times Bold are different typefaces, but theyre part of the same typeface family. Typeface is a significant of the visual component (Friendsofed, 2011). 3.8 Brand Strategy Brand strategy is a plan of the brand which will concern with the objectives. As well as, the strategy should be differentiate and maintain the customer which relate to the brands vision. The brand strategy is affect on the brand behavior and brand experience of the business. (Brandchannel, 2010). Developing a brand strategy can be one of the most difficult steps in the marketing plan process. Its often the element that causes most businesses the biggest challenge. Teenagers and young adults are undoubtedly the core consumer group for monster energy drinks. Brand strategy of monster is focus on teens and youths segments. Monster reached its core market of males aged 18 to 32 by flooding retailers with giant cans of its various energy drink offering, in essence supersizing the much smaller cans sold by Red Bull. Its aggressive image, striking packaging, and oversized cans have helped monster expand its position in growing energy drink market. With such a young core consumer base, Mons ter energy drink marketing focuses on youth themes and strategies. Monster improves their brand image through sponsorships of extreme sporting events and lifestyles, such as wakeboarding, skateboarding, motocross, and surfing (Simon, 2007). The most current trend in energy drinks marketing is from its users in cyberspace. Thus, monster energy has created their webpages to show their drinking products and their events. This kind of exposure is a boon to marketers, because they are in effect advertising the products. Moreover, it improve brand image and reflects strong grassroots support. 3.9 Employer Branding It can be defined the Employees branding as an image of the company which will effort to communicate with the current and future employees to make them satisfy with their workplace (Reach Information, 2008). An employer brand is a collection of ideas and beliefs that influence the way current and potential employees view an organisation and the employment experience that organisation is offering. It communicates the companys culture and values and helps to ensure employees are passionate about, and fit in with, the organisational culture to help move the company forward. For an employer brand to be successful, it should focus on the entire employment experience, organisational personality, goals and values. Therefore, the monster corporate brand supports the employer brand. Monster used peers influence to attract great people who have the passion and positive attitude in the job. Also, interview is often the most important battle to win. An organisations employer brand and reputation go a long way in attracting people and this is particularly beneficial for many larger companies. Monster should work harder on their employer brand and promote their image through public relations, advertising and word of mouth. 3.10 Brand culture Brand culture is the cultural dimensions or code of brand history, image, myths, art, and theatre that influence brand meaning in the market place (Schroeder 2008). Monster brand cultural is a company culture in which employees live to brand values, to solve problems and make decisions internally. Monster Energy Drink is one of the newer breed of soft drink. Monster energy is the No. 1 Energy brand in the USA. First launched in the USA in 2002, Monster energy has been the innovator in the energy category in the USA, pioneering the 473ml can, 710ml resalable can, 946ml can, Juice + Energy and Java Monster. Monster energy builds a close and credible association with its core target market through its sponsorship of athletes and events that generate media coverage and re-enforce brand imagery (Schweppes, 2011). Section Four Agency Pitch 4.1 Situational analysis In the future, we would like to choose a new branding approach which promotes Monster into Chinese market. Because China is thought to be the center of the Earth and the third largest country in the world (after Russia and Canada).The country has the largest population in the world. China is a time-honored country; it has more than 5000 years history. The culture of china is more traditional and conservative. After China joined the World Trade Organization (WTO), many retail investors from all over the world are developing quickly in China. They are expanding their market size and share, thus Chinese retailers are facing more severe competition. Chinas economy under the past 30 years has changed from a centrally planned system that was huge closed to international trade to a more market-oriented economy. It has a rapidly increasing private sector and is a major player in the global economy. China is a rapidly rising global economic power. Overall growth has an average which between 7 to 8 percent for more than 10 years, with some markets expanding much more rapidly; In terms of the population of 1.3 billion, China presents the largest consumer market which is the most populous nation in the world. According to The World Factbook (2010), the labor force in China is 813.5 million in 2009 and it is the first rank if compare to the world.The government of China is very stability for foreign company to do international business in these days. In June 2010, China raised their foreign investment to the second-highest even the global economic recovery show signs of weakening. 4.2 Competitor media analysis Monster has a competitor-Red Bull functional/energy drink. Red Bull energy drink is one of the earliest brand names in the field of functional/energy drinks in the world. Through the long-term development and publicity, the Red Bull has been spread into the countries of Asia. It coming into being 40 years ago in the beautiful South East Asian countryThailand, is one of the earliest brand names in the field of functional/energy drinks in the world. Through the long-term development and publicity, the Red Bull has been spread into the countries of Asia. Although the other energy drinks such like Red Bull has already spread in Chinese market. Through Medias and promotion, the Red Bull brand had been widely known in China within two years. 4.3 All about Monster Unlike Most companies, monster energy drink has their characteristics, they did not spend plenty of money to advertising and promotion to tell customers how good their products are, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Monster is way more than an energy drink for customers. Energy drink is the quite new Market in China, and the assumed competitor is Red bull, thus Monsters package will be very different from red bull as it is in U.S.A now. Marketers will also do the localization to fit in the one of largest market in the world, for example: using Chinese character. According to the income level in China, marketers will decide an acceptable price, and the red bulls price in china is definitely our reference, we will make the price 5% lower than red bull. In 2010, Monster Energy will expand their market and release their products to other countries. most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell customers how good their products are, but Monster does not, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Because the Monster Energy Drink focuses on urban market and young customer base, the media choice and media strategy adopted should reach its aims. Brand awareness and image are necessary to succeed. Campaign must connect with the target to encourage trial purchase and eventually brand loyalty. In order to gain enough attractions for this campaign, rational investment in media and unremitting efforts for advertising are demanded. There are some effective ways helping for advertising this campaign. Firstly, television, as a major staple in any campaign, gives a direct demonstration of the advantages of Monster. A profile match strategy will be implemented in TV media approach. Prime time television advertisement in Teens channels and X sports programs is very efficient, such as Adventure and Skate board TV show. Secondly, mobile Billboard is a good choice of advertising. It draws attention to a message by sending it directly to the customer. It could reach a particular demographic target and achieves market saturation. Thirdly, well use of transit is very important too. Through penetrating every part of community, it delivers high-profile exposure near point-of-purchase location. We will find the largest drink distributor in the world which is also running business in China to support Monster energy drink, therefore Coca cola will also be our partner in China, same as in U.S.A. In terms of Promotion, we will follow the same methods what Monster now is doing in U.S.A, which is not doing advertising much, but sponsor and support the local athletes, bands, and sport events. 4.4 Limitation Energy drink is a quite new product in the world, thus a lot of information is too hard to reach, and there are rare studies related to energy drink, so the resources researchers can get is limited. In addition, according to our research purpose, during the seminar, all of researchers have agreed that Energy drink is a specific market and different from other soft drinks, it should be individual analyzed, hence, we set up Monsters opponents which are energy drinks companies only. And this decision has become our restriction during the research, because we all focused on energy drink companies, and assumed them as Monsters only opponents. CONCLUSION To sum up, Energy drink is a new campaign in drinks companies, and this market is not only enlarging, but lucrative. Everyone drink company wants to be the first brand in this field. As previous chapters discussed, Red-bull and Monster are considered to be the first-two brands in energy drinks. The competition between them is keen. How can Monster be won in this campaign? In this study, researchers all agreed that Monster should pay more attention on overseas markets, and the reasons is, the endorsers of Monster are all based in USA, but worldwide famous in their own audiences, on the other words, their followers are everywhere crossing over the world, thus Monster should utilize this opportunity to introduce their product broadly, and build up their brand image as well. For example, Energy drinks in most oriental countries is not common at the moment, consumers there are still need to be developed, Monster should try to be there as the first arrived energy drink, and then proceed to branding themselves as the first brand energy drink through most common social medias, meanwhile doing the same method as they are still working on in USA, sponsor the local stars and sport event, localizing themselves, furthermore, while Monster is worldwide everywhere, they can earn not only income but also the reputation, this could be another positive instrument for Monster to win the competition in their hometown USA. Researchers believe this way could be help for Monster energy drinks future business

Sunday, January 19, 2020

Policing and the Constitution

The Fourth Amendment of the United States Constitution states: Prohibits unreasonable searches and seizures and sets out requirements for search warrants based on probable cause. This amendment impacts law enforcement because police need a warrant to make arrests and searches. This is not applicable if the officer has first-hand knowledge of an event and the evidence is likely to be destroyed or the subject will abscond if time is taken to get a warrant. If a warrantless search is made by the police that should have been made only after a warrant was issued, then all knowledge gained by that evidence is not allowed in testimony. The Fifth Amendment of the United States Constitution states: Set out rules for indictment by grand jury and eminent domain, protects the right to due process, and prohibits self-incrimination and double jeopardy. This means that the officer does not determine innocence or guilt. She or he only determines probable cause of belief of guilt. Also, an officer cannot force a person to bear witness against himself. If a person is tried and a verdict is given, that person cannot be tried again. Accused persons cannot be forced to say anything. Eminent domain is the power of a government to take private property for public use, usually with compensation paid to the owner. The Sixth Amendment of the United States Constitution states: Protects the right to a fair and speedy public trial by jury, including the rights to be notified of accusations, to confront the accuser, to obtain witnesses and to retain counsel. This means the subject has the right to counsel before, during, and after questioning. Should the subject request the presence of an attorney, questioning should cease until counsel arrives. Probable cause is one of the fundamental protections built into the criminal justice system by the founding generation of the United States. Probable cause is the standard by which an officer or agent of the law has the grounds to obtain a warrant for, or as an exception to the warrant requirements for, making an arrest or conducting a personal or property search, etc. when criminal charges are being considered. This term comes from the Fourth Amendment of the United States Constitution. The exclusionary rule is a rule in which any evidence that is obtained in violation of the accused’s rights under the Fourth, Fifth, and Sixth Amendments, as well as any evidence derived from illegally obtained evidence, will not be admissible in criminal court. The exclusionary rule has been controversial for decades because many people believe that it is unconstitutional and not helpful the finding the truth in criminal proceedings. The name fruit of the poisonous tree is thus a metaphor: the poisonous tree is evidence seized in an illegal arrest, search, or interrogation by law enforcement. The fruit of this poisonous tree is evidence later discovered because of knowledge gained from the first illegal search, arrest, or interrogation. The poisonous tree and the fruit are both excluded from a criminal trial. The fruit of the poisonous tree doctrine is an offspring of the exclusionary rule. The Miranda rights, also known as Miranda warning, is a warning given by police in the United States to criminal suspects in police custody before they are interrogated to preserve the admissibility of their statements against them in criminal proceedings. Your Miranda rights are your rights as per being under arrest. If you are not under arrest they may detain you, but cannot lock you up unless by reasonable evidence they can prove that you are guilty of the crime in which they would more than likely arrest you. Questioning is not a reasonable excuse to lock you up without circumstantial evidence. They do not need to notify you unless they search your property, or person in which they would need a warrant and also do not need notification with accurate evidence against you. Your Miranda warning reads as followed: You have the right to remain silent. If you give up that right, anything you say can and will be used against you in a court of law. You have the right to speak with an attorney and to have an attorney present during questioning. If you so desire and cannot afford one, an attorney will be appointed for you without charge before questioning. An arrest is the taking into custody of a citizen for the purpose of detaining him or her on a criminal charge. Frisking is a search of a person’s outer clothing wherein a person runs his or her hands along the outer garments to detect any concealed weapons or contraband. A stop takes place when a law enforcement officer has reasonable suspicion that a criminal activity is about to take place. An interrogation is the direct questioning of a suspect to gather evidence of criminal activity and to try to gain a confession. A custodial interrogation occurs when a suspect is under arrest or is deprived of his or her freedom in a significant manner. A reading of the Miranda warning is only required before a custodial interrogation. An interrogation is when you are not in custody, and a custodial interrogation is when you are in custody.

Saturday, January 11, 2020

Sumerian Language

Sumerians Contribution Have you ever thought of where math, writing, and governments were invented? The Sumerians invented math, science, writing, and astronomy. The Sumerians were the first civilization on earth. Around 4,000 B. C. E the people called Sumerians moved into Mesopotamia, located between the Tigris and Euphrates Rivers in the Middle East. The Sumerians built massive city walls, Ziggurats (similar to pyramids but used for worshipping), canals, etc. Many people don’t know about how greatly the Sumerians have contributed to our society.Looking at math, writing, and governments we will see how the Sumerians have influenced today’s society. First of all, Sumerians were the first to invent math. The Sumerians used a â€Å"sexagesimal system,† which basically means that everything based on the number 60 (Krupp). The mathematician Duncan J. Melville from St. Lawrence University said that â€Å"the system is striking for its originality and simplicity. â₠¬  The reasons why the Sumerians picked 60 as their base remains unknown; however, the idea was developed from an earlier, â€Å"More complex system known from 3200 B. C. n which the positions in a number alternated between 6 and 10 as bases. For a system that might seem even more deranged, if it weren’t so familiar, consider this way of measuring length with four entirely different bases: 12 little units, called inches, make a foot, 3 feet make a yard, and 1,760 yards make a mile. Over a thousand years, the Sumerian alternating-base method was simplified into the sexagesimal system, with the same symbol standing for 1 or 60 or 3,600, depending on its place in the number, [†¦] just as 1 in the decimal system denotes 1, 10 or 100, depending on its place† (Wade).Then later on Babylonians adopted the system and used it to calculate time: the â€Å"1:12:33† on a computer clock means 1 (x 60 squared) seconds + 12 (x 60) seconds + 33 seconds, which we still use today. This is the reason why modern day civilization measures an hour in 60 minutes and 1 minute in 60 seconds. The sexagesimal system enabled the Sumerians to calculate roots, multiply into millions, and use fractions. Modern-day math still uses aspects of this system (Wade).Next, according to the Oriental Institute of the University of Chicago, writing emerged in many different cultures throughout the ancient world, it wasn’t the creation of one people; however, the Sumerians are credited with inventing the earliest form of writing around 3,500 B. C. E. The Sumerians writings on stone tablets started off as just simple pictures and pictograms that represented objects or ideas (see Figure 1). Soon after the Sumerians simplified the pictograms into wedge-shaped signs which is called cuneiform writing (â€Å"Ancient Mesopotamia: The Invention of Writing†). The invention of writing was the dawn of the information revolution. This great technological advance allowed news and ideas to be carried to distant places without having to rely on a messenger's memory. Like all inventions, writing emerged because there was a need for it. In Mesopotamia, it was developed as a record-keeping vehicle for commercial transactions or administrative procedures. There are also texts that served as â€Å"copy books† for the education of future scribes.Eventually, cuneiform script was used to produce some of the greatest literary works in recorded history† (â€Å"Ancient Mesopotamia: The Invention of Writing†). We got the alphabet that we used today because after the Sumerians in Mesopotamia started writing, it spread to Egypt, and by 1500 B. C. E. it spread to China, and from then on people were â€Å"scribbling, sketching, and telling [the] world about their culture in a very permanent way† (Whipps). As writing spread, people developed their own styles, forms, and way of writing.Another invention that we still use today is government. I le arned from studying world history that the Sumerians needed a way to maintain order, organize work forces, and keep crimes from happening because Mesopotamia was a very large city with many artifacts and valuables. The Sumerians were able to build large defensive walls, roads, canals, ditches, and dikes that ran throughout Mesopotamia because of the organized labor, which was possible because they had a government. â€Å"Now, government is what keeps the world from becoming a place of anarchy and chaos† (â€Å"government†).Government affects us now because we elect officials that represent out beliefs on how the United States should be run. America would be nothing without a government. We can thank the Sumerians because with a government America is a superpower and prosperous (â€Å"government†). In conclusion, without the inventions of math, writing, government, and many more we would have a chaotic world. Sumerians invented arithmetic, a number system, cuneif orm writing that many have adopted and changed, and a government to keep the Empire together.Without the inventions of the Sumerians we would be set back a couple thousand years today. Citations â€Å"Ancient Mesopotamia: The Invention of Writing. †Ã‚  The Oriental Institute of the University of Chicago. N. p.. Web. 13 Dec 2012. ;http://oi. uchicago. edu/OI/MUS/ED/TRC/MESO/writing. html;. â€Å"Government. †Ã‚  The World History Hall of Fame. N. p.. Web. 13 Dec 2012. ;http://worldhistoryfame. tripod. com/id8. html;. Krupp, E. C. â€Å"Going Like Sixty. †Ã‚  Sky ; Telescope. 2007: n. page. Web. 13 Dec. 2012. ;http://web. ebscohost. com/ehost/detail? [email  protected];vid=1;hid=28;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ== Wade, Nicholas. â€Å"An Exhibition That Gets to the (Square) Root of Sumerian Math. †Ã‚  New York Times. 22 2010: n. page. Web. 13 Dec. 2012. ;http://www. nytimes. com/2010/11/23/science/23babylon. html? _r=0;. Whipps, Heather. â€Å"How Writing Changed the World. â€Å"LiveScience. 10 2008: n. page. Web. 13 Dec. 2012. ;http://www. livescience. com/2283-writing-changed-world. html;. Figure 1: Sumerian Tablets With Semi-Pictographic Writing

Thursday, January 2, 2020

Essay on Neglect of the Elderly - 1202 Words

The Neglect of the Elderly With the growing number of senior citizens in our expanding society, abuse and neglect of the elderly is a widespread issue in our society. Neglect can come in many ugly forms and can be quite horrifying when actually investigated. When we as a society fail to meet the needs of our senior community we are only creating a perhaps dreadful prelude to our own inevitable destiny. Elder neglect is the failure to fulfill obligations to a senior citizen. According to one report, it accounts for 49% of elder abuse cases (Protecting the Older Adult, Nursing, July 2000). Neglect comes in many forms. A caregiver is required to supply sufficient amounts of nourishment, a comfortable shelter, safety,†¦show more content†¦(Litigating the Pressure Sore Case, Lesley Clement, Forum Vol. 30 (6), August 2000). A resident that is bedridden or confined to a wheelchair must be repositioned at least every two hours in order to relieve pressure on specific areas. Bedsores that are neglec ted or untreated can cause tissue to deteriorate becoming painfully infected. Prevention requires adequate staffing putting in time and actual effort. The fact whether the neglect was intentional or not is not the important issue, it is whether the safety of the resident has been compromised as in allowing a resident with Alzheimers to roam unsupervised outside the facility. Staff may be more susceptible to elder abuse if they are stressed by too many responsibilities, are deficient in training, work under deprived conditions or just not suited to care giving in nursing homes. Many elders who are cared for in the homes of their family members, who are responsible for their direct care, are also being abused through neglect. This type of neglect is harder to detect. Friends and members of the family might just chalk up signs of abuse to the fact that the elder might be showing signs of dementia or just basic old age syndrome. Elders may not be able to stand up for themselves in abusi ve conditions especially if they are frail and not thinking, seeing or hearing as well as they used to. They depend on their caregivers to assist them. FamilyShow MoreRelatedElderly Abuse And Neglect Of The Elderly2651 Words   |  11 PagesIntroduction: Elderly abuse is no longer the â€Å"quite as kept† family secret. Due to the economic pressures of families reuniting to make ends-meat and the medical treatment with improved diets, which adds to the length of life contributes to family stressors. These stresses may present themselves in the form of sexual, physical, psychological, emotional and fiscal abuse. 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